Working at Grace Management Group afforded me the greatest opportunity in developing the digital marketing skills for a luxury brand in the gift industry. Understanding of the complexities of the product itself and how it adds value in the lives of customers is critical.
Owning a website is more than just a simple splash page. Financial institutions understand the huge amounts of money that can be lost if your home online fails to meet user expectations. Southern Management Corporation hired me to right the online ship as their first Director of Internet Marketing. My responsibility: create a simple online experience to collect applications, pre-qualify, create loan documentation, obtain required credentials, legal signatures, and fund the customer account within 24 hours. Easy right? To the customer, it was 🙂 .